Lesson 2 of 5: Social Selling on Linkedin

Table of Contents

1. Social Selling on Linkedin, without Cringe

2. Understanding the Social Selling Index (SSI)

3. Lead Magnets: The Ultimate LinkedIn Conversion Too …

   1. LinkedIn Content Types: Conversion Comparison

   2. Why Lead Magnets Outperform Other Content Types

   3. Lead Magnet Content Structure

   4. Newsletter Repurposing Prompt (with Claude-3.7 or …

4. Setting Up Lead Capturing in Beehiiv

   1. 1. Create Your Lead Magnet Post

   2. 2. Set audience to “Web Only”

   3. 3. Set Advanced email capture to “Gated”

5. 100 Hooks to Stop the Scroll

6. Optimizing Linkedin Profile for Authority

   1. Linkedin Profile Sections & Components

   2. Linkedin Profile Optimization Strategy Prompt (wit …

7. Conclusion: Your Centralized Content System

8. 🔥 Ready to Exit The Hamster Wheel?

Social Selling on Linkedin, without Cringe

LinkedIn serves as the ideal amplification channel for your newsletter content system.

Short recap from our previous lesson - common mistakes we see on Linkedin:

• Sharing your life events and raw emotion on social media

• Posting opinions about trending topics

• Sharing selfies (seriously?)

While these approaches may generate impressions and engagement, they rarely attract qualified prospects from your target ICP.

The more meaningful metric for professional services is "Profile Visits" - a high-intent signal indicating genuine interest in your expertise.

Effective B2B content that converts:

• Directly addresses your ICP's specific pain points.

• Provides immediate value by giving direction or actual solution

To sustainably distribute high-authority content and capture leads automatically, you need a lead magnet strategy that feeds off of your newsletter contents to attract new subscribers.

We will break down step-by-step guidance on how to set up your LinkedIn profile, configure Beehiiv for lead magnets, and leverage different tools to quickly ramp up your reach.

LinkedIn offers unparalleled advantages for B2B service distribution:

• Precision targeting: Ability to reach specific roles, industries, and company sizes

• Content amplification: Algorithm favors in-depth, expertise-based content

• Professional context: Audience already in business-focused mindset

• Conversion tracking: Clear analytics and attribution from content to leads

When executed correctly, LinkedIn becomes your most reliable source of qualified leads who arrive pre-educated about your expertise and methodology.

Quick statistics:

• 89% of B2B marketers use LinkedIn for lead generation

• Effective lead magnets can achieve 41.74% higher conversion compared to traditional methods

• Subsequent newsletters (2~4 weeks) and follow-up sequences are critical to enhancing sales conversion post sign-up (0.67% → 5.05%).

Let's build this system step by step.

Understanding the Social Selling Index (SSI)

LinkedIn's Social Selling Index predicts your ability to generate leads on the platform. Sales professionals with high SSI scores create 45% more opportunities and are 51% more likely to hit quotas.

Check your current score at linkedin.com/sales/ssi.

Generally, SSI above 60 is considered adequate, and >70 is considered top tier.

Here's what each component measures and how to improve:

Professional Brand (25%): How You're Perceived

How it's calculated:

• Profile completeness and quality

• Content publishing consistency and engagement

Actionable improvements:

• Write your "About" section as a problem-solution narrative

• Add media attachments to each experience entry

2. Finding the Right People (25%): Targeting Precision

How it's calculated:

• Connection acceptance rate

• Strategic use of search filters and saved searches

Actionable improvements:

• Create 3 saved searches for your ICP personas

• View 20+ prospect profiles weekly (they'll receive notifications)

3. Engaging with Insights (25%): Demonstrating Expertise

How it's calculated:

• Content sharing frequency and engagement

• Comment quality on others' content

Actionable improvements:

• Comment thoughtfully on 5+ posts from prospects daily

• Share original content with data or frameworks weekly

4. Building Relationships (25%): Converting Interest to Connection

How it's calculated:

• Response rate to messages

• Connection growth with decision-makers

Actionable improvements:

• Personalize every connection request with specific context

• Follow up with value-first messages (insights, resources)

Lead Magnets: The Ultimate LinkedIn Conversion Tool

LinkedIn feeds are flooded with content, but not all posts are created equal when it comes to generating qualified leads.

Let's examine the conversion potential of common LinkedIn content types:

LinkedIn Content Types: Conversion Comparison

Opinion Posts (Low Conversion)

• High engagement, low conversion

• Example: "I think AI will replace most marketing jobs in 5 years"

• Problem: Attracts debate, not qualified prospects

Personal Updates (Very Low Conversion)

• High visibility, minimal business value

• Example: "Excited to announce I've been promoted to Senior Consultant!"

• Problem: Engagement comes from friends, not potential clients

Build-in-Public Posts (Moderate Conversion)

• Builds authenticity, inconsistent lead generation

• Example: "Just hit $25K MRR with our new service offering"

• Problem: Attracts peers and competitors more than clients

Quick Tips (Moderate Conversion)

• Demonstrates expertise, limited capture mechanism

• Example: "3 ways to improve your sales calls today"

• Problem: Provides value but no clear next step for interested prospects

Lead Magnets (High Conversion)

• Offers substantial value with clear pathway to capture

• Example: "We analyzed 500 top-performing B2B websites and identified 7 conversion patterns. Get the full analysis framework here"

• Advantage: Converts passive scrollers into email subscribers

Why Lead Magnets Outperform Other Content Types

Lead magnets convert at 3-5x the rate of standard content because they:

1. Target Specific Pain Points: Address exact challenges your ICP faces

2. Demonstrate Expertise: Show (not tell) your methodology and knowledge

3. Create Reciprocity: Deliver substantial value before asking for anything

4. Qualify Prospects: Self-selection ensures only interested prospects opt-in

5. Enable Follow-up: Capture contact information for nurturing sequences

Lead Magnet Content Structure

The perfect LinkedIn lead magnet follows this proven formula:

1. Attention-Grabbing Hook: Specific result or insight that stops the scroll

2. Value Proposition: What tangible asset they'll receive

3. Credibility Element: Why you're qualified to provide this insight

4. Preview of Value: 2-3 bullet points of what's inside

5. Friction-Free CTA: Clear next step requiring only email signup

CTA Comparison: Link in Comment vs Link in DM

We tested these two strategies and chose link in comment to be more effective because:

• Scale Efficiency: DMs consume substantial time and primarily build connections/followers, but our goal is nurturing leads through our newsletter system

• Safety Limitations: Automating DMs has strict platform limits - crossing these thresholds risks account restrictions or bans

• Evergreen Lead Generation: Comment links create perpetual lead flow as new audience members discover your post organically (for example, our SEO automation post from 4 weeks ago still generates leads)

• Social Proof: Comments displaying "Thanks for sharing this resource!" provide powerful validation for new viewers considering your offer

Example Lead Magnet Posts

Example 1: Framework/Template

How to increase SaaS activation rates by 68% without expensive consultants.

(Transform your user onboarding economically—no redesign needed!)

Here's what our onboarding sequence framework offers you:
→ Exact send times that increased open rates by 41%
→ Subject line patterns that doubled click-through rates
→ The counterintuitive day 3 message that prevented churn

And this isn't just theory. It's backed by:
→ Analysis of 212 successful SaaS onboarding sequences
→ Real-world implementation across multiple product categories

You get:
→ A complete 7-day sequence framework with timing specifics
→ Ready-to-use templates for each message in the sequence

All you do is:

1. Download the framework to use with your existing email tools
2. Adjust the messaging to match your product's value proposition
3. Implement the precise timing schedule we've tested
4. Watch your activation rates climb within the first week
__________________

📌 If you'd like all of it:
1. LIKE this post
2. COMMENT "Activate"
3. CONNECT with me.

Important: If you don't connect with me Linkedin won't allow me to message you. If so, I will reply your comment with the link - but I might take few hours to respond!

Example 2: Research/Data

How to crack the LinkedIn algorithm without paying for guru courses.

(Transform your content performance—no influencer status needed!)

Here's what our LinkedIn algorithm research offers you:

→ The 3-part post structure that increases visibility by 78%
→ Industry-specific hashtag combinations that triple reach
→ The comment engagement technique that triggers algorithm boosts

And this isn't just theory. It's backed by:

→ Analysis of 3,500+ high-performing LinkedIn posts
→ A 6-month study contradicting conventional "LinkedIn wisdom"

You get:

→ A comprehensive algorithm pattern guide with examples
→ Custom content calendar templates by industry vertical

All you do is:

1. Apply our content structure formula to your next 5 posts
2. Implement the strategic timing patterns we've identified
3. Use our engagement acceleration technique during the first hour
4. Watch your content reach expand within your first week

__________________

📌 If you'd like all of it:
1. LIKE this post
2. COMMENT "REACH"
3. CONNECT with me.

Note: If you don't connect with me Linkedin won't allow me to message you. If so, I will reply your comment with the link - but I might take few hours to respond.

Example 3: Checklist/Guide

I'm tired of seeing good sales pros struggle with cold outreach.

So I've compiled my best-performing email templates (30%+ response rates).

These templates will help you:

→ Start conversations that prospects actually respond to
→ Use psychology principles that double meeting bookings
→ Craft subject lines nobody can resist opening

I'm confident in these because:

→ They've been tested across 10,000+ actual sends
→ They work across 6 different industries (examples included)

Inside you'll find:

→ 7 plug-and-play templates for different scenarios
→ Customization guide for your specific offering

Using them is easy:

1. Pick the template that matches your situation
2. Fill in the highlighted sections with your details
3. Follow the provided follow-up sequence
4. Watch responses come in starting tomorrow

__________________

📌 If you'd like all of it:
1. LIKE this post
2. COMMENT "Templates"
3. CONNECT with me.

Note: If you don't connect with me Linkedin won't allow me to message you. If so, I will reply your comment with the link - but I might take few hours to respond.

Newsletter Repurposing Prompt (with Claude-3.7 or GPT-4.1)

This is the actual prompt I use to automatically schedule Linkedin contents when the new issue of newsletter is published.

Here is the original announcement made in the website:
---
Title: [[ Article Title ]]
Content:
[[ ...Copy/Paste Full Article Here ]]
---

Help me draft a short post with these rules:

- DO NOT use Markdown
- Look exactly like this example:

How to enrich and qualify leads without using Clay in 2025.

(Transform your lead generation economically—no coding needed!)

Here's what our lead enrichment guide offers you:

→ How to enrich leads at under 10¢ each.
→ Manage unlimited lead volume without a crippling credit system.
→ Gain total control over each step of your lead process.

And this isn't just theory. It's backed by:

→ The same quality data as premium tools like Clay.
→ Real-world testing and implementation by successful businesses.

You get:

→ Practical steps to set up your lead enrichment system.
→ A no-code toolkit to empower your lead generation strategy.

All you do is:

1. Setup a Google Sheet with your leads.
2. Integrate Findymail for enrichment. 
3. Use ZeroBounce for email validation.
4. Scale effortlessly with cost-effective automation.

__________________

📌 If you’d like all of it:
1. LIKE this post
2. COMMENT “Enrich”
3. CONNECT with me.

Important: If you don't connect with me Linkedin won't allow me to message you. If so, I will reply your comment with the link - but I might take few hours to respond!

This program is offered for free - driven by Jung Kim (CEO & Co-founder Klipy) and Russell Gapasin (Growth Lead @ Klipy) for SMB service business owners that use Klipy CRM.

If you are not part of the Klipy community, don’t worry. You can simply join our newsletter to get access to the program materials.